Hello Beautiful Mums,
My name is Funmi Akinyoola, Happily married with two adorables, 3 and 6, am the Founder/CEO of Wafservices Agency, we are an online marketing agency,
I help SME’s to double their sales, brand visibility and attract paying customers through online marketing strategies that works, doing this since 2013.
WHAT MOTIVATE YOU TO START YOUR OWN BUSINESS AND LEAVE PAID EMPLOYMENT?
I actually started my business from scratch, I lost my job in 2012, after my return from maternity leave, my son was just 3 months old, though before then I was already seeing the signs in the consulting firm back then,
They were in the process of restructuring and change of management, but I was actually forced to resign, I was one of the top staff then, office manager.
I wrote a detailed ebook about this Journey and I will give out for free to all Mum’s here.
So I started with offering bulksms service, because I had already been selling for someone my mentor then who owned a bulksms site he kept pushing me to own mine because I actually brought customers to him and got a margin,
But after I lost my Job I took out my pay off and savings to start my own website,because my mentor then offered me an expensive development about #40,000 ,I had to look for alternative,
That was how I met Joseph Philip ,my web developer,business coach and mentor,
He set up my bulksms site in 2012 with #25,000 , sms9ja.com was birthed and still operating now,
The business has been quite rocky because I didn’t really have the needed back end support plus I was nursing and also pregnant for my second child ,my daughter later on.
WHAT FORM YOUR BUSINESS BRAND NAME ‘Wafservices Agency?
So Like I said I started from bulksms service sending of large volume of phone numbers at a time ,with a customise sender ID, it is very cost effective, I began to envolve and the issue of getting this phone numbers arose, customers wanted bulksms but no numbers to use ,so I started sourcing for these database and reselling until I had my own list of database of Phone numbers and later Email started getting popular and I provided that.
As time went by based on feedbacks I noticed customers weren’t marketing rightly and I also kept reading articles to grow in my knowledge and I started managing SMS campaigns and even email campaigns using gmail, but didn’t pan out well for the Email.
And I started also to educate clients on how to use this medium to sell online,
In 2015 the vision came to start training people on digital marketing ,
By the way I couldn’t write articles well. I was very salesy in my pitches and all, but my mentor kept drilling me to get better at it.
I thank God today I have written more than 30 articles on my blog, I have been impacting over 700 members on my Facebook group, trained over 20 Individuals and Professionals in various industries about the exact channels I use to sell online consistently, also over 17 episodes of my online marketing show ,every Tues and Thurs to create my audience,written over 3 ebooks,
Having failed many many times, so the need to rebrand started, I paid for trainings with coaches and belong to groups that is greatly impacting me, I had to change the name to Wafservices Agency having evolved to offering online marketing solutions.
I also carved a niche in the digital space and decided to own what I know ,
I usually address myself has an online marketing specialist based on the channels I use that has been working for me.
BRILLIANT IDEAS DON’T ALWAYS MEAN GREAT SALES, HOW HAS IT BEEN MARKETING YOUR SERVICES?
It has been a Journey, am still learning everyday from the gurus and the online space is very dynamic things change all the time, every second.
There are times I don’t sell at all for a week and even two weeks, but what keeps me going is the passion and I keep trying to impact, and seek to help,
I also stay very positive that someone would remember my service.
One thing I do is I am very consistent in what I do.No distraction at all.
WHY ARE YOU PASSIONATE ABOUT THIS BUSINESS? THERE ARE SO MANY OTHER BUSINESSES YOU COULD HAVE EXPLORED, WHY ONLINE MARKETING SOLUTION BUSINESS?
I have always loved the internet of things and making money from it makes the work worth it, right from my university days I was always going online though for the wrong reasons if only I knew better I would have made a kill, but I still did while working.
Now am fulltime I have no regrets honestly, Working at home doesn’t mean you are not doing anything it is the same amount of work you do even if you go out to an office or store, it is the same strategy.
DID YOU DISCOVER NEW THINGS ABOUT YOURSELF IN THE COURSE OF STARTING AND RUNNING YOUR OWN BUSINESS?
Oh yes I did! I never knew I could consult, or train people, or be a public speaker but it happened!
And then I listen to a lot of radio programme from IFM 92.3 Inspiration FM they really did inspire me.
Been interviewed on a radio station based on my profile. (Radio Nig)
Also attended high profile trainings because of the value I could exchange ,it has been amazing.
WHAT IS THE ROLE OF HAVING A MENTOR IN YOUR BUSINESS SUCCESS STORIES?
A mentor is very very important, you wouldn’t have to make mistakes that would cost you money and time, am grateful to Joseph Philip for believing in me and impacting me, and by the grace of God am also sharing to others.
HOW PROFITABLE IS MARKETING SOLUTION BUSINESS?
Very very profitable if done CORRECTLY,
Profits are almost 100%, It makes the work worth it.
DO YOU THINK BEING A MUM CONTRIBUTES TO YOUR SUCCESS IN BUSINESS?
I think it did,it helped me become a multi tasker,even though now I have a team that we brainstorm and 2 VA’s on part time ,my hubby is very supportive, he takes care of the kids even cooking sometimes, he is my backbone when am depressed and overwhelmed.
HOW DO YOU MANAGE FAMILY WITH RUNNING YOUR BUSINESS?
It is really not easy, But with the help of God we are coping, I have two active children, Boy and Girl so it is not a work in the park,
I sacrifice my sleep at night to brainstorm ,research and get work done,
I just have to find a balance really and I thank God for a supportive hubby.
DO YOU THINK AN ENTREPRENEUR MUM NEEDS TO HAVE SUPPORT SYSTEM TO MANAGE FAMILY WITH BUSINESS?
Yes please , we need support from our husbands and immediate family
My mom gave me #40,000 when I lost my job to use to learn HR..I thought I wanted to be a professional.. Hehehehe
My mom is a Business owner so I had always loved to buy and sell,I just didn’t discover early..
WHAT SKILLS DO YOU THINK ARE ESSENTIAL TO RUN A DIGITAL MARKETING SOLUTION BUSINESS?
2.Tenacity- It will be tough,
I couldn’t advertise for a whole year when I started and I was selling different things, no niche, it is distracting.
3.Carve a niche
Get a mentor
And then create a business from your passion
Pay for premium stuff to help your business, don’t be a freebie seeker
Network ,be social, seek to help.
I would also like to say that I won the youwin first stage! The next stage is trainings, and do have me in your prayers to finally get the grant to enable me do greater impact.
By the special grace of God I have been able to work with over 100 brands who had used my services,
Consistency is the new DNA,
I remain committed to your marketing success!
Thank you once again for having me Motherhoodng team,
God bless your good works,
Keep impacting! Never loose focus